You know it as the maker of high performance fully electric vehicles and energy systems. Tsla stock, price quote and chart, trading and investing tools. New entrants in auto manufacturers major brings innovation, new ways of doing things and put pressure on tesla, inc. Electric vehicle and tesla motors essay 807 words 4 pages. The only way for tesla to compete effectively would be through differentiation, which would focus mainly on technology. Tesla motors is a new age automotive company which manufactures alternative energy vehicles like solarpowered cars, hybrid vehicles, and battery operated vehicles. Tesla inc pestel and porter supply chain car scribd. Conduct a pestel analysis to identify the forces affecting car manufacturing of alternate energy vehicles. Pestel is a strategic analytical tool and the acronym stands for political, economic, social, technological, environmental and legal factors. It is an external factor which, when identified, can help tesla to improve its business performance, management structure, and strategic growth and other aspects. With the use of predefined powerpoint templates business employees can quickly. It is the first production with a range greater than 200 miles 320 km per charge.
The pestel framework evaluates the external environment variables to identify general opportunities and risks of particular strategies, because changes in these factors can lead to the significant transformation of industries, especially over the long run witcher and chau, 2010. Unlike traditional vehicles which require an abundance of fuel. In this way it appeals to a large audience that likes sustainable products. Brazil is the fifth largest country in the world by area. Tesla motors is an american company that is engaged in the manufacturing, designing and selling of electric cars and electric po. Stakeholder analysis of tesla motors ace class work. The company could be the apple of this generation a massive success story, or it. Then the vrio framework will be used to summarize the findings of the value chain analysis and determine whether teslas internal resources and capabilities can. Get the knowledge you need in order to pass your classes and more. At one point, they only had one plant, located in california. Come browse our large digital warehouse of free sample essays. If tesla were to enter the lower end market, it would without doubt face strong competition from gm. This detailed pestel analysis of brazil aims to explore some of the political, economic, social, technological, environmental, and legal factors affecting brazil today. Tesla motors strategic analysis 4456 words bartleby.
Having an electric car is a good idea that will increase social status. A pioneer of sustainable energy options tesla motors is backed by a very strong research and development team and. The swot analysis report of tesla presents the internal and external analysis of the company with insightful details. As well as their strengths and weaknesses in the industry. Depending on the organisation, it can be reduced to pest or some areas can be added e. Comparisons with the company from cupertino are for sure somewhat justified.
In the following the pestel framework is used with the additional factors. From 2008 to march 2012, tesla made sales of more than 2,250 roadsters in more than 31 countries. Using vrio analysis, evaluate whether tesla has a sustained competitive advantage. Swot analysis of tesla motors tesla motors swot analysis. Conduct a swot analysis to analyze internal and external conditions tesla must consider going forward. In this pestle analysis framework, environmental factors are the key opportunities for tesla since the cars are environment friendly and use. Also, both are very expensive and limited to a very specific type of customer. Tesla is not a 100% pure player in the automotive business. December 8, 2018 october 18, 2017 by abhijeet pratap.
Arrieta, floodman, messenger, musafar focal organization analysis strengths branding. The pestle analysis highlights the different extrinsic scenarios which impact the business of the brand. Does your organization have cybersecurity preparations in place. The growth analysis of tesla includes growth rates from the firms assets, sales, income, equity, and earnings per share. Furthermore, the following delimitations are made, due to the scope of this thesis. Porter five 5 forces analysis for consumer goods industry threats of new entrants. This is not an example of the work produced by our essay writing service. Market analysis and definition dominic birk research paper undergraduate business economics offline marketing and online marketing publish your bachelors or masters thesis, dissertation, term paper or essay. Download as docx, pdf, txt or read online from scribd. Tesla motors case solution, tesla motors case analysis, tesla motors case study solution, tesla motors introduction. The brand is famous for the environment friendly vehicle and energy products it makes.
Tesla s competitive advantage lays in differentiated product offerings and a. This paper is a strategic analysis of tesla motors, inc how tesla motors inc. The strength of tesla is in their brand recognition. Stakeholders affect the business environment and running the company and vice versa directly and indirectly. To this end, effective businesses often analyze the political, economic, social, and technological forces.
Pestel analysis is a strategic tool to analyze the macro environment of the organization. Slidemodel tesla swot analysis powerpoint presentation. Brazil is the most powerful country in south america. Economical nowadays, us market is most attractive for tesla motors, because. If not, it doesnt have a complete business continuity plan. Pestel analysis is a viable tool used to examine an organisation environment and is crucial in the identification of key areas of improvement as well as potential problems likely to emerge yuksel, 2012. You could qualify for tax credits when buying a tesla vehicle. Upon teslas introduction to the automotive industry, factors were ideal and the company was positioned for success. Apart from technologically innovative vehicles, the brand also makes energy products. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change.
Political factors the entry of tesla motors into the toronto market was triggered by the current political environment. Tesla has a much smaller manufacturing force than other companies. Political factors the entry of tesla motors into the. The letters stand for political, economic, social, technological, environmental and legal. Pdf tesla pestel analysis harvard strategic management.
The following swot analysis is an example of the use of slidemodel powerpoint templates for corporate presentations. Stakeholder analysis of tesla motors and the global automobile industry to develop effective strategies, a business must thoroughly understand its ecosystem, and the stakeholders within it, that can affect its success. Clearly, this means tesla could only make a certain amount of vehicles which made hitting higher target volumes more difficult. External analysis pestel analysis in order to distinguish and break down the. Tesla pestel analysis involves the analysis of potential impact of these factors on the longterm growth prospects of the alternative fuel vehicles manufacturer. Doc external analysis pestel analysis unrevealed unrevealed. Mostly people are judged based on what type of the car people own. Tesla is reputable to create the innovations and inventions for the future. Ecar manufacturers like tesla, bmwi, volkswagen emobility. In the pestelpestle analysis framework, these external factors improve market demand for the companys electric vehicles and related. There is a distinct market segment for such products. Stakeholder analysis of tesla motors and the global automobile industry. There are various stakeholders both internal and external interested in the tesla motors company. Throughout the analysis, i will be using tesla s own segmentation.
It is officially known as the federative republic of brazil. Pestle analysis of tesla inc the growth of the ecofriendly. You can view samples of our professional work here. Washburn 9 growth analysis 20102014 for tesla, the growth analysis and compounded growth rates, between the years of 2010 2014, are the firms most demanding and impressive numbers. Roadster is tesla s first vehicle and is the first produced automobile to use lithium battery cells. In tesla motors swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Auto industry as a pioneer of green technology car manufactory, tesla motors has placed himself in the u. A pestel analysis is an acronym for a tool used to identify the macro external forces facing an organisation.
Tesla is now well known for its sustainable innovation business model. Tesla motors is a global company, and is present on different geographical markets. Pestle analysis of tesla analyses the brand on its business tactics. Tesla roadster is considered to be a cash cow in 2009, and it is the. Pestle analysis of tesla inc the growth of the eco.
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