At the centre of the book is an exhaustive interview with ivo wattsrussell in his remote home. Written by accomplished music writer martin aston facing the other way is the first comprehensive history of record label 4ad. The story of 4ad by martin aston, a 600 page history of one record label. Legendary independent record label 4ad home in the 80s and 90s to the pixies, cocteau twins, this mortal coil, throwing muses and so many more will be the subject an exhaustive history this fall with the publication of martin astons new book facing the other way. The story of 4ad is a cautionary tale of how arduous it is to retain ones principles within the music industry, and its one told in great depth by martin aston in his new, thrilling, but necessarily sombre history of the label, facing the other way. Many websites have paraded their love for the label but finally all the facts have been captured in a book by music journalist martin aston, facing the other way the story of 4ad, which has been published by the friday project who have recently brought us throwing muses purgatoryparadise book in both standard hardback format and in a. All id really like to do is give a big hug and say thank you. Facing the other way tells the story of 4ad from the perspective of not only its main protagonists, but also many of the artists that ended up on the labels roster. There were parts that dragged and i dozed off a few times. Towards the end of martin astons monumental history of the 4ad record label he claims that one of the labels later signings was guilty of lacking transcendence p. The friday project, 20 towards the end of martin astons monumental history of the 4ad record label he claims that one of the labels later signings was guilty of lacking transcendence p. Though this book took me forever to finish, i did appreciate its thoroughness. At 650 pages, aston traces the history of the iconic uk label known as 4ad. With a cover by the labels legendary designer vaughan oliver, facing the other way is an essential book for all 4ad fans and anyone who loved the music of that time.
Pitchfork facing the other way represents one of the greatest stories to emerge from rock and rolls modern history drowned in sound. At 650 pages, aston traces the history of the iconic uk label known as 4ad once home to seminal bands like bauhaus, pixies, dead can dance, cocteau twins, etc. The story of 4ad by martin aston curated by the author himself. Iconic label 4ad explored in brand new book facing the.
I can still recite, in order, the titles and catalogue numbers, from the first 10 years of 4ad, as fast as i can think. Peter wanted everything at 4ad to grow, whereas i found anything beside the. July 2014 facing the other way in paperback the paperback edition of facing the other way. With a cover designed by vaughan oliver this is an essential book for all 4ad fans and anyone who loved the music of that time. Anything resembling pop saw wattsrussell turn the other way. Facing the other way the story of 4ad by martin aston. Vaughan oliver v23 has revamped the artwork from the hardcover edition for this version. Download facing the other way ebook in pdf, epub, mobi. A fanatically scholarly account of the definitive artpop label of the 1980s. A companion musicstory of 4ad over book while listening on this youtube playlist vol. The book tells the story of the home to the birthday party, cocteau twins and more through its releases, artwork and the characters behind the records. After reading a 600 page history of some independent record labels i recently read facing the other way.
At the centre of the book is an exhaustive interview with ivo wattsrussell in his remote home in new mexico, but the retired founder is a much. Click download or read online button to facing the other way book pdf for free now. In the book, you seem to give almost equal priority to smaller bands like in camera and rema rema as you do to betterknown acts like. An nme book of the year 20 a rough trade book of the year 20. Martin aston this mortal coil, birthday party, bauhaus, cocteau twins, pixies, throwing muses, breeders, dead can dance, lisa germano, kristin hersh, belly, red house painters. The story of 4ad sees music writer and sometime q contributor martin aston comprehensively chart the history of the influential indie label.
Facing the other way the story of 4ad 2014, cd discogs. Facing the other way the story of 4ad martin aston. A times literary supplement book of the year 20 this mortal coil, birthday party, bauhaus, cocteau twins, pixies, throwing muses, breeders, dead can dance, lisa germano, kristin hersh, belly, red. Nov 18, 20 the aim was to make music with punks energy but more finesse and beauty, says cocteau twins guitarist robin guthrie in facing the other way. The books author, martin aston, draws on eyeopening interviews with artists and label staff, exploring 4ads. Facing the other way by martin aston overdrive rakuten. But its been as compelling as its been overwhelming, documenting not just a visionary record label, but an entire era, one that can never be. Legendary independent record label 4ad home in the 80s and. The story of 4ad is a detailed history of the iconic independent record label 4ad, signer of painfully cool bands including cocteau twins, pixies, throwing muses and the breeders. This first volume spans 198089, arguably the labels most influential period, with 21 tracks covering ground between the birthday partys thunderous zoo music girl and the remastered single version of this mortal coils stillbreathtaking song to the siren, taking in the arabesque. If youre looking for a free download links of facing the other way.
Its a brick of a book, yet it proves generous in its scope and ultimately definitive in its. Fanboys, and girls, will love facing the other way. Founded by ivo wattsrussell and peter kent in 1979, the label began as axis, but quickly found a lasting name in 4ad. The story of 4ad, dis celebrates one of our favourite labels with a series. Iconic label 4ad explored in brand new book facing the other way news i 10. From 4ad s inception in 1980, at the dawn of britains post punk movement, the labels enigmatic founder ivo wattsrussell pursued a particularly singular and obsessive vision, an artistic venture rather than a commercial exercise, eschewing trends and incorporating equally groundbreaking. Its rare that i pick up a book well over 600 pages and manage to finish it. Ive until now avoided writing more books as i enjoy occasionally leaving the house, he says. The book tells the story of the home to the birthday party, cocteau twins and more through its releases. Facing the other way mainly focuses on 4ad during ivos tenure, so the book comes to a close soon after he exits.
Today we find 4ad still going strong, with indie royalty like st. The story of 4ad is published by harpercollins imprint the friday project on july 17th in the uk. An unofficial site dedicated to providing latest news with information about the labels recent and upcoming releases. Martin has also written for a variety of publications including mojo, q, guardian, the times, attitude, radio. The story of 4ad, uk music journalist martin aston describes that mood as beauty masking secrets, feelings buried, persisting in anxious dreams and suppressed fear, hope and anger. This mortal coil, birthday party, bauhaus, cocteau twins, pixies, throwing muses, breeders, dead can dance, lisa germano, kristin hersh, belly, red house painters. Crucial collection of 4ad classics, compiled to accompany martin astons extensive book on the label. Facing the other way also available for read online in mobile and kindle. After that, chris staley took over manufacturing from me. From 4ads inception in 1980, at the dawn of britains post punk movement, the labels enigmatic founder ivo wattsrussell pursued a particularly singular and obsessive vision, an artistic venture rather than a commercial exercise, eschewing trends and incorporating equally groundbreaking. The story of 4ad, is author martin astons exhaustive and thorough take on what literally became an up and down, then up again, path that 4ad would forge. After all, as in my 1983 epiphany with cocteau twins head over heels taking root in my brain and heart, we were all there in some form. An nme book of the year 20 a rough trade book of the year 20 a times literary supplement book of the year 20.
But its been as compelling as its been overwhelming, documenting not just a visionary record label, but an entire era, one that can never be seen again. The story of 4ad por martin aston disponible en rakuten kobo. See the newest novels, discuss with other book lovers, buy romance books online. The definitive account of the iconic, influential independent record label, published in sept 20 by harpercollins imprint the friday project. Facing the other way download facing the other way ebook pdf or read online books in pdf, epub, and mobi format. In his exhaustive new history of the label, facing the other way. The story of 4ad by martin aston available from rakuten kobo. Jun 19, 20 legendary independent record label 4ad home in the 80s and 90s to the pixies, cocteau twins, this mortal coil, throwing muses and so many more will be the subject an exhaustive history this fall with the publication of martin astons new book facing the other way. The aim was to make music with punks energy but more finesse and beauty, says cocteau twins guitarist robin guthrie in facing the other. The labels history has been detailed by martin aston in the biography facing the other way, released in 20.
The book is an exquisite reflection of 4ad itselfextravagant, atmospheric, and rich in texture and timbre. This 2cd compilation is included with the limited edition of martin astons book facing the other way the story of 4ad. Be sure to stick around through the second half of the video, where i show a batch of important 4ad records from my collection. Housed in a beautiful slipcase, all packaging designed by vaughan oliver.
334 53 745 1079 656 1380 740 129 524 108 718 1382 332 964 133 561 724 313 1156 1188 1313 1531 835 1391 87 871 1151 1302 419 1120 279 682